Money habits are set by age 7.

The "Little Economists" book series is designed to teach financial concepts to children aged 3-8 in a fun and engaging way. Each book in the series focuses on a different financial concept, breaking down complex ideas into simple, easy-to-understand language, accompanied by colorful illustrations that keep young readers interested.

Our goal is to make financial education accessible to all children.

What Is Money  is a children's book that explains what money is, how people earn money, what kids should do with it, and the importance of saving. The book talks about Charlie, a bunny who likes to bake and sells cookies.

Join Ava grocery shopping with Dad and learn what a credit card is! Dad just gave the cashier a card to pay for their food–what is that? In this book, your child will learn:

  • What a credit card is

  • What it means to pay for something using a credit card

  • The importance of returning borrowed money (or anything!)

And you will get tips to improve your child's understanding of credit cards.

Hank the hamster had a few things he was looking to buy. He wanted to get his mom a cake for her birthday, a pair of new shoes, and a few other items. However, he didn’t have enough money in his “spend” piggy bank for everything. What should he do?

Charlie has a bakery that sells cookies and ice cream sandwiches. His bakery has a lot of customers in the summer but not so many in the winter. What does he do to get more customers? How does price affect demand? How does a change in supply affect price and demand?

Charlie wants to buy some flour to make cookies for his bakery, so he goes to Alex's Mill. The price of flour went up! What caused it? Should Charlie also change the price of his cookies? How does his customer react to the price change?

Join Charlie, a beloved cookie maker, on his sweet journey to transform his small shop into a bustling bakery! With big dreams of cakes, muffins, and doughnuts, he introduces his friends to the world of business by selling them "shares" of his bakery. As they work together, they learn about teamwork, stocks, and dividends. Watch as Charlie's Bakery becomes the talk of the town, teaching young readers about dreams, friendship, and basic financial concepts. Dive into this delightful tale of treats and entrepreneurial spirit, perfect for budding little economists!

What people are saying

  • First time we read the book, it intrigued a 30 min conversation about selling cookies and how to make money/save money afterwards.

    Karen G

  • My little ones and I loved this book. The explanation of money and what you can do with it is awesome.

    Alissa G

  • I like everything about this book: it’s creative, very clear, well-structured, simple for kids to follow, and has excellent illustrations.

    Jeffery C

  • My 7 year old understood everything and can put it in context of what is going on right now with supply chain crisis.

    Charles A